SKU Naming Convention Split
Apollo/Satellite hardware uses long-form descriptive SKUs (UAD-2-APOLLO-...). Volt, MIC, GPS/GPM Pedals use short-form or exact-match SKUs. These are two distinct naming systems — joins on SKU across product families will fail without normalization.
Core Product ID Coverage Gap
31 active records (SKU_EXACT_NO_CORE) are bundles/subscriptions with no Core ID — expected. But 3 high-value Apollo ESS variants ($324K combined) are missing Core while their STU/ULT counterparts have it. This is a data entry inconsistency, not a system rule.
Refurb Shared SKU Pattern
All 12 refurb products share their parent's SKU ID but carry a "-REFURB" suffix in Product ID. Only 6176-REFURB has a Core Product ID populated. The other 11 refurbs are invisible in Core-level rollups — a silent undercounting risk.
Pedal Product Consistency
GPM and GPS pedal families are the most consistent: Core = Product ID (exact), SKU = readable [NAME]-PEDAL format. Zero anomalies across 20+ pedal SKUs. This family serves as the gold standard naming pattern.
Shared Core Variants
6 Core IDs are shared across multiple Product IDs (e.g., APTXDG2 → ESS+STU, APX16G2 → ESS+ULT). These represent product tier variants. The Core ID is the reliable rollup key for "base model" analysis — but only where it's populated.
Missing Product ID Row
One record ($1,626) has a blank Product ID with SKU "LUNA-UPGRADE". This record cannot be attributed to a product family, territory rollups will work but product-level reporting will lose this revenue. Needs data correction.